(Author's note: this article is the most controversial i will write on the subject, if you are fair of heart then read it twice, the rest may understand the realities of the situation. I implore you to take steps to improve things.)

In the late 80s i was a founding member of SEAC (students for environmental awareness, although some of us felt it was more appropriate to have the "a" stand for action). I say this not to be put on a pedestal, but to point out that the same problems exist today, twenty years later - and have been buried in confusion. There are many who say things are not getting better. So lets look at why.

As we know the three r's of suatainability stand for reduce, reuse, recycle (specifically in that order), unfortunately not everyone understands this. Cities still get awards for recycling, but where are the awards for reduction and reutilization? when we break it down its easy to see who the real award winners are, it might suprise you!

First, we have your typical socially conscious rich person/yuppie. This person has read all about the trends on the internet and magazines (requiring energy and paper). They've learned that green is the new black. They put all their old resources and appliances in the BMW SUV and took them down to the rescue mission (who's director makes over $100,000 a year, and is probably connected). Then sell the rest on ebay. Then they drive off to Pier One, and Wallmart, to by new sustainable things (which come from china and bali where workers are like slaves, and the industry pollutes the land). Then the yuppie looks at all their trendy stuff and thinks they are truly elite, and tries,nonverbally, to let everyone know.

Next the conscientious shopper,who tries to avoid the trappings of consumerism, gets in the biodiesel (which also chokes out fumes) and goes to the co-op to buy products from places far away from things that dont grow here, because someone said its sustainable. They load up on anything hemp, and bamboo, and pride themselves on recycling all their containers. Other resources are picked up at the thrift store (who's executive director makes over $100,000, and gets a free house and car, the chances of them being connected are pretty high). Then sell the rest on craigslist. They then tell their neighbors they need to change and think they are elite.

Last we have the socially conscious poor/homeless person who has considered how to become sustainable at the public library, reading books, and using shared wireless. They also spend time acquiring information "word of mouth" from the community (public feedings/community centers are interesting places to learn a wide variety of knowledge, and places to acquire resources ), and from social services they can get reused resources, information, and sign up for social programs. They make things from natural elements found right here in america. Chances are they know the recue mission/thrift store is a scam, and have many reasons not to support it (incuding the twisted evangelicalism). So they scavange, scrounge, and wait for people to donate or get things from a garage sale/church give away. Some things they are able to make d.i.y., and learn more out of necessity. Recycling becomes a for profit venture which also includes items found in dumpsters or things that are given to them. Some folks may feel elite, or know that we are equals, but are often seen by society as something they are not because they are victims of capitalism's scapegoating. They are often willing to share knowledge and resources, or will barter for a trade or fair price.

Its time to head down to the good samaritan to find the true heroes of the sustainability movement, and learn from their wisdom.

Society is a closed loop, regardless of the class war. For this example, we can learn from infants. They do not judge based on inconsequential assets. They are more sensual (how does someone smell? Are they friendly?) They sometimes share food and acquisitions. Children like to be loved and often are in awe of nature. The leaders of the sustainability movement embody these characteristics and teach others by inspiring themselves/us with new techniques for greater awareness and action.

When i lived in an apartment i used to be a packrat for plastic bags. I never knew what to do with them. Now i pass on a revelation. You can dig a whole, line it with bags, and then cover with a thin layer of pretty rocks. Voila! A little pond (be sure to keep it clean), watch it, and learn from nature.

P.s. yes, its a case of extreme representations/gross generalizations, but its yet another example of rethinking past hierarchies and the false claims of greenwashers.

 - john doe is a journalist who has embraced the sustainability movement, he sees d.i.y. and reuse as our building blocks to healthy societies.

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